Bungie's 'Shock U-Turn' Says More About Retention Than Redemption
Destiny 2's community is celebrating Bungie's reversal, but the mechanism behind 'we listened' is colder than it sounds.
Industry
Studios, money and the business behind the games.
Bungie's U-turn Is Good PR, Not Necessarily Good Policy
Bungie reversed a Destiny 2 decision after backlash — but a U-turn under pressure isn't the same as a studio that's changed how it listens.
Bungie's U-Turn Is a PR Playbook, Not a Policy Shift
Bungie's reversal on Destiny 2 pleased fans, but the mechanism behind these climbdowns rarely means what it feels like.